Learn the many facets of the fashion and retail industry from merchandising and sales promotion to advertising and supportive retail service.
Students acquire knowledge in areas of general education, business, retailing and fashion through classes and real-world experience. Classes prepare them for actual situations in retailing through multimedia instruction and a fully equipped retail laboratory offers students realistic preparation. Students apply classroom theory to on the-job situations through a cooperative education work experience or internships.
Graduates of the program will be able to:
- Construct and apply visual merchandising and advertising techniques.
- Demonstrate appropriate management and customer service techniques which apply to the fashion and retail industries.
- Distinguish the interrelationships between the consumers and the retailing segments of the industry.
- Recognize how textiles and non-textiles throughout history influence current styles.
Students must demonstrate Algebra I competency before taking courses in the major. Algebra I competency may be verified with a passing score on the College’s placement test or by completing the appropriate class.